Non-Traditional OOH Advertising Solutions for Brands That Need Attention
Advertising is a fantastic way for brands to direct as much attention to themselves as possible. And, as we all know, people can’t buy from a brand they’ve never heard of. There are a huge variety of advertising options available for businesses and brands, so it can get overwhelming to choose the right ones for your business.
If your brand is struggling to gain traction, this could be a sign that it’s time to switch things up and try something new. This is where The OOH Squad can help. We specialize in some less-than-traditional advertising options to put your brand on the map.
Billboard Mobile Advertising
One of the advertising solutions that we’re most proud of is mobile billboards. We’ve all seen billboards. They’re stationary advertising platforms found in high-traffic areas that either advertise one brand at a time or might switch between a few different brands.
A billboard advertising truck works with the same principle, but rather than relying on people to be in the area of a stationary billboard, we drive to where they are.
Billboard trucks have the ability to drive different routes, allowing you to more accurately target your demographic by advertising in places where they frequent. The truck can even change the route to go near special events, so you can get even more coverage.
As well as truckside billboards, which are simply a billboard on a truck, we also offer digital mobile billboards that use LEDs to change what’s on display. This is really eye-catching because the movement on the billboard truck automatically captures people’s attention.
Both methods are a great way to maximize your brand visibility in certain areas.
Experiential Marketing
Most advertising relies on sight and sound to draw people in and provide a memorable picture in their minds. You might still remember some of your favorite tv adverts from childhood. So this approach works, but is it the only option?
Experiential marketing relies on more than just a couple of senses to create a memory. This type of advertising actually makes the target audience part of the advert, because it’s an experience for them. This is also a really effective way to collect data and learn more about your target market, because they’re right there with you. There are a few different ways to use experiential marketing to interact directly with potential customers.
Live demonstrations and pop-up events can leave a mark on people’s minds, and brand ambassadors put a real human face to the brand that people might be more likely to connect with. Sampling can work really well for certain products, as people can try things for themselves and feel as though they’re making a more informed decision when making a purchase.
Street-Level Media
One of the biggest flaws of advertising on massive billboards or using other huge structures is that it relies on people looking up. More often than not, people look ahead or down at the street, especially if they’re walking through busy areas. They might be more likely to pay attention to the smaller things than the giant billboard above their head.
Street-level media relies on this idea, putting the advertisements in places where people are already looking. Bus-side advertising is a common type of street advertising, because if someone is looking for a specific bus, they’re going to see the advertisement too.
Chalk art can be another great way to advertise your brand, as it’s a bit less common and can make people curious. You can also use coffee cup sleeves, pizza box flyers, and other things that people use and carry around with them all the time.
When Should Brands Move Beyond Traditional Placements?
Traditional placements are traditional for a reason. They can work really well, but sometimes it isn’t quite enough.
If your brand isn’t gaining traction, investing more in your marketing could push it a bit further and help you gain more customers. This isn’t to say that you should abandon traditional placements entirely, but adding more variety and overall coverage could result in more success.
Another reason to try other placements could simply be cost. Those enormous billboards in busy metropolitan areas come at a hefty cost, and less traditional advertising placements could be less expensive, especially if they just come at a one-time cost.
Finally, if you’re planning a marketing campaign or a big push, then adding more variety to your advertising could make a huge difference to the success of your campaign. So, no matter the reason, try some non-traditional advertising solutions on for size.