What makes a great marketing campaign has changed a great deal over the last couple of decades. Now more than ever, companies and organizations are relying on digital marketing to carry their brands, looking to the power of social media and smartphones.
Physical forms of advertising, otherwise known as Out-Of-Home (OOH), are far from dead, however, and this is especially the case in the big cities. Minneapolis is known for cultural depth, a tenacious spirit, and a bustling atmosphere, and with thousands of people whizzing through its streets every day, a brand that doesn’t prioritize OOH advertising is making a mistake.
Physical visibility is everything here, and The OOH Squad is your partner for significantly increased engagement on all fronts.
Achieving Success With OOH in the Twin Cities
Like all forms of marketing, success with OOH marketing in the Twin Cities is all about understanding the people who live here. No two are the same in how they behave and react, and you’ll need to be crystal clear on exactly who you’re targeting.
Elements such as peak traffic times and commuter patterns, seasonal shifts (what people are interested in during the summer versus the winter), foot traffic between neighborhoods, and major events each contribute not only to people engaging with your campaign but also to noticing it in the first place.
As such, The OOH Squad looks to each of these critical areas when building a strategy. We’ve embedded ourselves within the local community to gain true, granular insight into how people tick on an individual level, what brings them together, and how things shift and morph over time. Through this approach, an advertisement is never placed on a mass scale, where the client has to hope for the best – it’s a network of intelligent decisions that combine to create something that truly resonates.
Below, you’ll learn about some of the most powerful components of the out-of-home advertising campaigns we develop, and how to create a physical outreach strategy that sings to your potential customers.
Mobile Advertising: Optimum Flexibility
Marketing is all about flexibility, and you don’t get much more flexible in the OOH domain than mobile campaigns. This form of advertising primarily uses the mobility of large vehicles to display traditional truckside billboards and digital variants.
Mobile outdoor advertising is among the most eye-catching forms of advertising, and it works well if you’re looking to target the highest-traffic areas or specific neighborhoods quickly. Given the freedom it affords you, you’re able to schedule in different areas without the need to deploy static adverts in each of them. The mobile approach is perfect for limited-time offers and multi-location brand awareness campaigns.
Static Billboards: The Tried and True Approach
Despite all the benefits of mobile advertising, there’s still a lot of power in static billboards. For the slow burn, they’re invaluable; a billboard gets thousands of eyes over several months, and few other methods match it in this regard.
The devil is in the details, however. Most OOH advertising agencies will utilize billboards at some point, but the key is to use them as part of a larger strategy. They’re usually most helpful when being used as a call to action, prompting the consumer to interact with the brand further, either through visiting a website, attending an event, or making a purchase directly.
Street Level Media: For More Direct Connections
OOH media at street level will always be a key consideration for any brand seeking to increase awareness and drive consumer action. This is where advertising campaigns become more detailed and contextual, with the medium of choice usually being posters, digital screens, art displays (chalk art is particularly effective), and other smaller tools like coffee cup sleeves and various bits of bar media.
Street-level media targets a slower pace of life than other forms of OOH; it’s for those out and about for work breaks and leisure during the day, and therefore excels when you need to get a little more personal.
The OOH Squad: Your Go-To Partner for Executing Hyper-Local Campaigns in the Twin Cities
When you’re vetting outdoor media advertising companies, you’re looking for several things at once, and campaign cohesion is everything. The team you’re working with needs deep insight into your mission, while simultaneously having a thorough understanding of the local area to ensure you resonate with the people that live there. The OOH Squad has everything you need to flourish on both fronts.
If previous outreach hasn’t worked for you and you’re ready to embrace the smart, modern way to connect with your target audience in the Twin Cities, reach out today, and let us show you what strategic, hyper-local campaigns can do for you.