As traditional TV viewership continues to decline and digital content consumption rises, advertisers are rethinking how and where to engage their audiences. One of the fastest-growing and most effective solutions is Streaming CTV (Connected TV) advertising—a powerful way to deliver highly targeted video ads to viewers on smart TVs, apps, and over-the-top (OTT) platforms.

At The OOH Squad, we bring over 100 years of combined experience in non-traditional OOH advertising to help brands stay ahead of the curve. While we’re known for our bold presence in the physical world, our streaming CTV services extend your brand’s reach into the digital space, creating seamless, cross-platform experiences that connect the dots between screen and street.

What is Streaming CTV Advertising?

Connected TV (CTV) refers to any television that connects to the internet and streams digital video content via apps like Hulu, Roku, Tubi, Amazon Freevee, YouTube TV, and more. Unlike traditional broadcast TV, CTV allows for programmatic, data-driven advertising—meaning you can target viewers based on behavior, location, interests, and demographics.

With streaming CTV advertising, your video ads are served directly to users watching content on their TVs, creating a lean-back, full-screen experience that feels premium and engaging.

Why CTV Belongs in Your OOH Marketing Mix

You might be wondering: how does a digital platform like CTV fit into a strategy traditionally known as Out-of-Home advertising? Here’s why it makes perfect sense:

1. Audience Targeting at Scale

Unlike static billboards or broadcast TV, CTV enables precise audience targeting. You can reach users based on:

  • Age and gender

  • Zip code or DMA

  • Interests and buying behaviors

  • Viewing habits and content preferences

For OOH advertising agencies like The OOH Squad, this means we can extend your campaign’s reach beyond physical placements and serve complementary messages digitally to the same audience segments.

2. Cross-Platform Consistency

Imagine your brand is visible on a mobile billboard during the day and on someone’s Roku screen that evening. That’s the power of integrated OOH marketing—multi-touchpoint exposure across environments that builds familiarity and drives action.

3. Non-Skippable, Full-Screen Impressions

CTV ads are non-skippable, meaning your full message is delivered in a distraction-free environment. Unlike mobile or desktop video ads, CTV viewers are fully engaged, often watching with friends or family on a large screen.

4. Measurable Performance

Streaming platforms offer detailed metrics that traditional OOH advertising formats can’t always provide. With CTV, you gain access to:

  • Impression counts

  • Completion rates

  • Geo and audience data

  • Cross-device attribution

This allows for smarter budget allocation and better campaign optimization across channels.

When Should You Use Streaming CTV Advertising?

Streaming CTV is ideal for brands looking to:

  • Launch a new product or service with highly visual messaging

  • Reinforce physical OOH placements with digital reach

  • Target specific demographics or regions not easily reached by traditional TV

  • Educate audiences through longer-format video content

  • Support e-commerce or app downloads with clear calls-to-action

It’s particularly effective when paired with other formats—such as transit media, truckside billboards, or indoor advertising—to create omnichannel brand recognition.

The OOH Squad Approach to CTV

Unlike agencies that only specialize in digital or only in physical placements, The OOH Squad integrates both to deliver smart, unified campaigns. When you choose us for your CTV advertising, you gain access to:

✔ Strategic Planning

We build custom audience profiles and geo-targeted strategies aligned with your OOH footprint and marketing goals.

✔ Creative Production Support

Need help producing video content? Our design and production experts can assist with scriptwriting, editing, and motion graphics to make your message pop on screen.

✔ Platform Partnerships

We work with a wide range of CTV platforms—including Roku, Hulu, Pluto TV, and others—to ensure your content runs on premium channels with high user engagement.

✔ Reporting & Optimization

With detailed dashboards and performance metrics, we track your results in real time and adjust the campaign as needed to boost ROI.

By bridging the gap between digital and traditional media, The OOH Squad delivers the best of both worlds: the reach of physical OOH advertising and the precision of digital streaming.

Final Thoughts

Streaming CTV advertising represents the next frontier in OOH marketing—where smart data meets dynamic visuals, and traditional strategies merge with digital innovation. As viewing habits shift and attention becomes harder to capture, CTV offers a powerful solution to keep your brand top of mind, in the home and on the go.

At The OOH Squad, we don’t just follow advertising trends—we help shape them. Whether you’re enhancing your OOH advertising strategy or starting from scratch, our team is ready to deliver campaigns that connect, convert, and create lasting impact.

Ready to get on screen? Contact The OOH Squad today to activate your streaming CTV campaign.