About Us

Who We Are

The OOH Squad has its roots in non-traditional, out-of-home (OOH) advertising going back to the late 1980s when two pioneers of alternative OOH started an indoor billboard company called AJ Indoor. These childhood buddies from northern MN began this company while in college and eventually left school to pursue this venture full-time. I grew up with these guys and eventually joined them after my stint in college. We built and sold various OOH companies over our 30+ years in the industry and paved the way for other non-traditional OOH companies. Our mantra was always “work hard, play hard,” which proved to be a great formula for our success. Most of our OOH formats still exist and thrive in the world of media.

Twenty+ years of our OOH careers have been spent in the truckside advertising arena. During that time, we built the country’s largest truckside billboard company. I’ve got a particular fondness and passion for this OOH media format, and after leaving our last media company, I knew that I wanted to continue doing something with this medium as well as add other OOH offerings that have a synergistic fit. Building on our combined 100+ years of OOH experience and as a tribute to the founder of AJ Indoor, Jim Arabanos, we’re doing it again using the same formula that helped us build and sell several successful OOH companies . . . Over deliver to your customers, take great care of your employees, work hard and have fun doing it.

We’re nimble, knowledgeable and ready to provide you with a great advertising experience. We look forward to working with you.

Troy Dilla – President/The OOH Squad

How We Do It

Our team of experienced OOH vets have the know-how to implement complex campaigns, whether it is a localized, targeted audience or nationwide brand awareness endeavor. Our team is composed of experts in sales, logistics and design, which allows us to ensure every detail is completed, from printing to installation. What makes us unique and differentiates us from other OOH marketing companies is our dedication to providing complete proof of performance with every campaign. The OOH Squad clients never have to wonder whether their advertising campaign has been implemented – we provide 100% proof of every program . . . truckside, mobile billboard, gas station, point-of-care, indoor billboard and all place-based advertising installations for peace of mind.

Let’s Connect

Are you ready to explore how our OOH offerings can increase your brand awareness, enhance your overall marketing mix, engage your social media and deliver your message to the masses? Reach out to our team at The OOH Squad to get started!